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Thursday, February 28, 2008

Now, Tata to help American poor

This is an interesting development. As far as I know for the first time a news on a 'developing' country corporate, even if it is a MNC, is expanding philanthropy in a 'developed' country. Tatas have to be congratulated in their understanding to contribute to the country where they are in business.
Now, Tata to help American poor - Latest News - Thursday , February 28, 2008 at 06:07:59

The Tata Group has extended its philanthropic efforts to the United States, where it is bidding to acquire Ford's Landrover and Jaguar automobile brands, to distribute 65,000 new books to children in need.

Officials of Tata Group North America distributed the first batch of books to second grade students from Dodge Park Elementary School in Landover, Maryland as part of First Book's mission to provide new books to disadvantaged children.

The six Tata Group companies had in 2007 extended support to First Book, an award-winning non-profit organisation.

The combined support of Tata Sons, Tata Consultancy Services, Tata Interactive Systems, Eight O'Clock Coffee, Tata Communications and Corus, will allow First Book to distribute 65,000 new books, valued at USD260,000, to programmes serving children in need throughout the United States, the company said in a release.

"The Tata Group has a long heritage of focusing on education in the communities in which it operates. We believe that doing good is doing good business and this is a good example of how we use our resources constructively to invest in future generations," said David Good, chief representative, The Tata Group North America.

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